A taxi-top LED flight works when the corridors match where your audience actually commutes, not when a map pin looks impressive on slide three. This guide walks through what to put in a brief so Admobi can confirm inventory, schedule plays, and deliver GPS proof-of-play without last-minute creative rework.
Start with the outcome, not the format
Are you supporting a product launch, a retail push in specific estates, a political or public-information window, or a always-on brand presence during peak commute? The answer shapes minimum flight length, number of corridors, and whether you pair taxi tops with delivery bike enclosures for lunch-hour estate reach.
Choose corridors that match commute physics
Nairobi campaigns usually cluster around CBD ingress and egress (Mombasa Road, Waiyaki Way, Thika Road, Langata Road), airport and hotel strips, and estate connectors where traffic stalls long enough for a six- to ten-second loop to register. List priority corridors in order; we will flag inventory gaps and suggest adjacent routes rather than over-promising coverage.
If your audience is office workers, bias morning and evening peaks. If you are chasing lunch-hour consideration near estates or industrial parks, say so, we may recommend delivery bike enclosures in parallel.
Time windows matter as much as geography
Plays can be weighted to weekday peaks, weekend afternoons, or event-specific days (payday weekends, school terms, holiday travel). Specify start and end dates plus daily windows in EAT. Short test flights, even a single corridor for one day, are viable where inventory allows, which is how many brands de-risk before a multi-week book.
Creative: what to send and when
Follow the media kit for resolution, safe zones, and file formats. LED taxi tops are bright; high-contrast layouts with a single message per loop outperform cluttered frames. Submit final assets early enough for QA: spelling, legibility at distance, and brand guidelines. Revisions after scheduling may shift start dates.
What happens after you submit a brief
We confirm corridor inventory and pricing, run creative QA, traffic the schedule, and monitor the fleet during the flight. After wrap, you receive GPS proof-of-play summaries aligned to your booked windows, useful for finance, agencies, and client reporting.
Brief checklist (copy into your email)
Company and contact; campaign objective; corridors in priority order; flight dates and daily time windows (EAT); creative format (static or video); landing URL or promo code if applicable; billing entity and PO requirements; any brand or category restrictions we should know about.
Ready to model a corridor plan? Use the start-campaign flow on admobihq.com or request the media kit for specs and indicative rates.